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October 2, 2023
The Difference Between Rebranding and Redesign

Introduction Brands are constantly changing to adapt to new market conditions and modern visual trends. This

September 28, 2023
Font Marketing Development: The Power of Typography in Branding and Design

Introduction In the world of marketing and design, typography is a subtle yet effective instrument. Fonts

September 26, 2023
Price Positioning in Design

Introduction Price positioning in design is a critical aspect of any business strategy, as it plays

September 25, 2023
The Formula of Successful Positioning

Introduction A brand's strategy depends on successful positioning in the ultra-competitive business environment of today. The

September 22, 2023
3 Interesting Devices That Failed

Introduction Innovation in the world of technology is a double-edged sword. While it often leads to

September 20, 2023
The Importance of Audio Branding

Introduction In today's frantic and very competitive corporate environment, developing a strong and recognizable brand is

September 18, 2023
Nostalgia as a Marketing Tool

Introduction Nostalgia has a special ability to take us back in time and evoke emotional, warm

September 14, 2023
Cognitive Distortion in Branding: The Psychology Behind Brand Perception

Introduction In the field of marketing and branding, it is essential to comprehend consumer psychology in

September 12, 2023
Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers

A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of

Benefits of Customer Centricity
September 11, 2023
Benefits of Customer-Centricity in business

Today it’s difficult to find a company that says it doesn't care about its customers. Customer

mistakes in branding
September 8, 2023
Five common mistakes of brand positioning

A brand can bring recognition and loyalty to a company if it is designed correctly Branding

princoples of design
September 7, 2023
The Occam’s Razor Principle in Design: Simplicity as the Ultimate Sophistication

Introduction In the world of design, where creativity knows no bounds, the Occam's Razor principle stands

September 4, 2023
The Brand Identity Prism: Unveiling the Facets of Brand Personality

In a market where several products and services compete for consumers' attention, developing a strong and

brand concept
August 31, 2023
Mastering the Art of Articulating Brand Advantages: A Comprehensive Guide

In today's intensely competitive business market, a brand must effectively explain its advantages to customers in

power of brand
August 30, 2023
Why do girls want Dyson? The power of brand

Introduction Certain brands in the realm of consumer goods have an almost hypnotic allure that transcends

August 28, 2023
Pros of Working with Nanobloggers: Leveraging the Power of Micro-Influence

In the ever-evolving landscape of digital marketing, businesses are continually seeking new and innovative ways to

Cycle in Design
August 19, 2023
The Trend Cycle in Design: how do we return to the old in the new format

Introduction Have you ever heard that everything new is well–forgotten old? We're sure you’ve heard. How

personal brending
August 17, 2023
Personal brand and it’s necessity for experts

Introduction Today, offering the most functional product or being a highly qualified specialist is not enough

online education
August 16, 2023
Navigating the Online Education Landscape: Distinguishing Scams from Legitimate Opportunities

The advent of the internet has brought about a revolution in various spheres of human life,

August 10, 2023
Extreme users and why you should listen to them

If you want your product to become a hit, try to study extreme users of this

design methods
August 9, 2023
6 effective Methods to solve design problems

Design problems are an essential part of any creative process, no matter if you're designing a

customers' needs
August 7, 2023
Styleboard: how to understand customers’ needs

What is a styleboard? The board represents the graphic side of the project and is a

user flow guides
August 3, 2023
Guide to User Flow

The success and popularity of websites and applications depend on hundreds of factors. A lot of

Incentive traffic
August 1, 2023
Incentive traffic and how to work with it

What is Incentive Traffic? Incentive traffic is a way to attract users by encouraging the commission

Cluster Analysis
July 31, 2023
When to use Cluster Analysis

Cluster analysis is a method of analysis in which objects are divided into groups according to

Merch for Brands
July 25, 2023
The Importance of Merch for Brands

Briefly about the merch market Merchandising is thought to have its roots in the United States.

competitors' prices
July 25, 2023
Why monitor competitors’ prices

Most customers base their decision on a product's price when selecting one with similar qualities. An

Design Thinking
July 24, 2023
Empathy Mapping in Design Thinking

Introduction An ordinary product team relies on the user and his experience in its decisions. To

Research Design
July 19, 2023
What Is a Research Design | Types, Guide & Examples

A research design is a plan for employing empirical data to address your research issue. Making

native Advertising
July 19, 2023
Power of native Advertising

Introduction Nowadays people have adapted to annoying advertising and stopped noticing it. On the Internet, this

principles of design
July 17, 2023
The 7 principles of design

What are the tenets of design? Design principles are key guidelines that should direct your creative

clickbait in marketing
July 13, 2023
Using clickbait in marketing

It is difficult to avoid headlines that motivate you to click on them to go to

Ansoff Matrix
July 10, 2023
How can Ansoff Matrix grow your Business?

From our huge experience, we know that many owners and managers, thinking about the ways of

Associated Conversion
July 5, 2023
Guide to Associated Conversion

The value of each user contact should be tracked because of this Visit the website and

Green Marketing
July 5, 2023
Green Marketing and Why Every Brand Needs It

Introduction There are trends that have appeared and faded like a flash, there are situational ones

Instagram reach
June 29, 2023
10 Techniques to increase your Instagram reach

As an online retailer, you are aware that social media is an effective strategy for expanding

Brand Color
June 22, 2023
Brand Color Concept

Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of

Empathetic Marketing
June 20, 2023
Guide to Empathetic Marketing

How can you communicate with people in the digital age when they spend five hours a

June 15, 2023
What is CJM and why everyone should use it

Companies don't always think about which way a customer goes to purchase a product or service.

reels in Instagram
June 13, 2023
Proven ways to increase reel views

In the past two years, Instagram has been focusing on short videos. All the tools to

Chat GPT
June 8, 2023
6 Strategies for Creating ChatGPT efficient prompts

Introduction What is the best way to interact with ChatGPT? There is no right or wrong

how to build a brand planform
June 6, 2023
Building a Brand platform

Not all companies that sell the same or similar products are equally successful. Some of them

web-design principles
May 31, 2023
8 Basic Principles Of Web Design

Successful web design is not about a pretty picture, but about practicality. The main site will

creating of landing page
May 29, 2023
A Landing Page Should Convert: 6 Rules for Explosive Growth

When you’ve invested resources in creating a landing page, it is quite natural to expect quick

how to create a guideline
May 26, 2023

A guideline is a technical document with a detailed description and rules for using elements of

e-mail marketing for business
May 24, 2023
Email marketing for small businesses: what is the advantage and how to set it up?

Email marketing is often associated with large and medium-sized businesses that have large client bases and

brand visibility creation
May 15, 2023
How to increase your brand visibility online?

According to marketing research, increasing brand visibility has a direct impact on sales growth. Recognition creates

mystery shopping tips
May 10, 2023
All you should know about mystery shopping

Introduction Despite the intriguing term, the essence of the mystery shopper is clear: it’s a person

how to create a triffold brochure
May 3, 2023
Trifold brochures

When it comes to traditional print marketing, people first think of brochures. No matter how popular

blog marketing
April 26, 2023
7 main rules for an expert blog marketing

What is an expert blog marketing? Expert blog marketing is a strategy to advertise their expertise

pack tendencies
April 21, 2023
How to transfer a site to a new Content management system without causing damage to SEO?

The entire process of transferring a site to a new management system is carried out in

pack design
April 18, 2023
12 tendencies of pack design in 2023

Pack design - what is it? Pack design is the process of creating product package vision

what make us buy
April 13, 2023
8 triggers that make us buy

Deal of today is “Buy two cocktails, get one free!” Will you go for it? Intrigued

Google Passage Ranking
April 7, 2023
Google Passage Ranking: what is it and what has changed since its launch?

Google Passage Ranking is a search engine algorithm update that allows Google to understand and rank

seo & web
April 5, 2023
How a SEO Specialist Can Help in Website Development?

As we all know Hell is paved with good intentions. The good intention to transfer a

video shorts
April 4, 2023
Short videos and loyalty

Short videos bring the most loyal customers to brands. Imagine going for shopping and looking at

short video marketing
March 31, 2023
How to build a marketing funnel through short videos?

Instagram is no longer going to promote Reels, YouTube has put short videos in the general

Contextual ads
March 28, 2023
Contextual advertising

Contextual advertising is a type of online advertising that targets users based on the content they

marketing AI
March 23, 2023
AI in marketing

In the past few years, one digital marketing tool with almost limitless potential is gaining continuously

March 21, 2023
Call tracking

What is call tracking? Call tracking is a call tracking system that captures incoming calls, shows

March 17, 2023
Promotion on Amazon: how to effectively promote products inside and outside of the platform

Amazon is the largest e-commerce platform in the world, it has captured the Google top for

February 24, 2023
How To Create A Viral Video For Youtube?

What is a viral video? It is a video content that consumers share for free without

February 19, 2023
Reels vs TikTok vs Shorts

Social media is an important marketing instrument for businesses much more than just a means to

February 14, 2023
Promotion on Amazon: effective ways and tools

Amazon is one of the platforms for product promotion. The goods presented there are seen by

web analysis
January 31, 2023
Web site analysis

When you conduct a good website analysis, you will be able to determine whether your website

digital analysis
January 26, 2023
Digital Marketing Analysis

Digital tools evaluation Check what digital channels your competitors use to communicate with the audience and

January 15, 2023
Сompetitive analysis

The purpose of competitive analysis is to get a better understanding of the products, sales, and

group creativity
January 10, 2023
Creativity in marketing 2023

Why should you use creativity in marketing? The content of any 'advertising' space must grab the

tiktok in marketing
December 13, 2022
Promoting businesses on TikTok insights

Businesses can use TikTok to advertise, just like any other social media platform. Advertising is a

December 13, 2022
How to sell more for a higher price

Typically, markets consist of all current and potential buyers. It is assumed that these buyers are

marketing strategy for startups
November 22, 2022
Marketing For Startups

One thing every startup needs today is a community around their brand. Having a huge audience

short videos creation
November 9, 2022
Short Video Production

As tons of content compete for users' attention, businesses devise new ways to engage their audience

corporate identity strategy
September 25, 2022
Corporate identity development

It is not a secret anymore that modern conditions of online business require paying a lot

communication strategy
September 21, 2022
The importance of communication strategy

A company's communication strategy is the road map used to achieve its commercial goals and turn

August 9, 2022
What is key visual

Visual guide for business. It's about key visual design, which helps you see how certain elements,

August 4, 2022
What is Creative Strategy

In order for your marketing strategy to produce an effective result, you need to make a

July 25, 2022
Look, Touch, Feel: Experiential marketing

Try it for free, then buy a whole box. It's about experiential marketing that most effectively

July 21, 2022
Brands in a crisis and thinking long term

An effective business component is a brand. If there is a successful image of the company,

July 21, 2022
Brand book, logo book and guideline: main differences

The brand story is the simplest interpretation of the brand book. Brand book guide consists of

July 20, 2022
Which strategy suits your brand: TikTok promotion

Short videos where teenagers dance, have fun and record it all on their phones. This platform

July 19, 2022
Brand identity development

What is brand identity? It's what your brand is. This includes your positioning, values, and overall

July 17, 2022
How to improve search engine optimization: some SEO tips

Thematic content and search engine optimization is the key to successful site promotion. Both the selection

July 12, 2022
What do you need to know about data in marketing

Data analysis and adaptation of information to business and promotion trends. These are the aspects without

May 19, 2022
The video impact on sales growth

Let's look at the key benefits of using videos to increase sales and SEO optimization of

May 19, 2022
How to Get More Views on Youtube

When you have a YouTube channel, you know that getting views isn't easy. Despite spending a lot

May 19, 2022
Marketing in business strategy

Marketing is one of the most important branches of the company's overall strategy, one of the