Real business evaluation is an opportunity for product development. This is one of the effective research methods. For example, you need to conduct healthcare market research.
Our marketers divide the work into two stages: analyze the internal and external factors of the business. Firstly, identify strengths and weaknesses. Secondly, predict the launch of a business strategy: what are the opportunities and potential threats to the company. SWOT analysis is an effective method that can help to launch a strategy that minimizes risks for the product.