September 12, 2023
Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers
A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of consumer awareness that precede a purchase. Indifference, awareness, comparison, decision, and purchase are the five steps in the theory. 1. Disinterest When a customer
June 15, 2023
What is CJM and why everyone should use it
Companies don't always think about which way a customer goes to purchase a product or service. What problems he faces, what he lacks, and what he feels on the way to purchase. This is all connected in a complex and
