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Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers
A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of consumer awareness that precede a purchase. Indifference, awareness, comparison, decision, and purchase are the five steps in the theory. 1. Disinterest When a customer
![Benefits of Customer Centricity](https://cmcg.world/wp-content/uploads/2023/09/media-marketing-internet-digital-global-e1696436296943.jpg)
Benefits of Customer-Centricity in business
Today it’s difficult to find a company that says it doesn't care about its customers. Customer care has become a mantra for businesses. However, there are much fewer companies in which it actually presents. In business, when considering customer relationships,
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Call tracking
What is call tracking? Call tracking is a call tracking system that captures incoming calls, shows which ads the user saw before calling the company, and helps analyze the effectiveness of traffic channels. Call tracking is based on a chain