Prove that your product is unique in the market and you will increase interest in the brand. Such presentations are the most effective method of product promotion. If you draw attention to your idea at a business meeting, it is likely that this product will be competitive in the market.
A few words about the structure of such a video presentation from CMCG:
- – introduction (a few words about the product: what it is and why);
- – problem and solution (any product must solve a certain problem, it builds trust in the company);
- – product presentation (specific facts: what is unique, why it should be promoted on the market);
- – emotional factor (what emotions a person will feel after using this product).