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10 Techniques to increase your Instagram reach

Instagram reach

As an online retailer, you are aware that social media is an effective strategy for expanding your consumer base and building your brand.

And although there are numerous social media platforms available, Instagram is one of the most well-liked (and useful) for companies.

But how can you be certain that your postings are viewed by your intended audience with over 1 billion monthly active users? Here are 10 suggestions for expanding your Instagram audience in 2023:

1. Go Live

Live video is yet another fantastic approach to engage your audience in a more direct and sincere manner. Additionally, since Instagram prioritizes live videos in the Stories feed, users who are scrolling through are more likely to see you.

You can answer questions from viewers during Instagram Live, which might help you produce more interesting content.

2. Use Location Tags

Your article will show up on the map in the location you specify when you add a location tag, which might help you reach new audiences who are looking for content in that area.

Additionally, posts with location tags often receive 79% higher engagement than posts without them.

3. Use Hashtags

There should be hashtags in every Instagram post. In addition to assisting people in finding information that is pertinent to their interests, hashtags can help your posts be discovered in the Explore section.

Use well-known, pertinent hashtags that will deliver your message to your target audience instead of just any old one. You are allowed to use up to 30 hashtags each post, so do your research and choose them carefully.

4. Use Instagram Stories

Stories are an excellent approach to engage your audience on a more personal level and provide them with an inside look at your company. Additionally, compared to typical posts, Stories seem more “real-time” and honest because they vanish after 24 hours.

Additionally, you can communicate with your followers and persuade them to tell their friends about your Story by using tools like polls and quizzes.

5. Use Instagram Ads

Instagram advertisements are a terrific choice if you’re looking to reach even more people. Your advertisements can be targeted to particular demographics, interests, and even behaviors.

You’re guaranteed to find a market for your goods or services with the platform’s over 2 million active marketers.

6. Use Instagram TV

Long-form video content can be shared with your followers on Instagram TV (IGTV). Additionally, because IGTV films may last up to 10 minutes, you can utilize them to educate your audience about the goods or services you offer.

You may leverage Instagram’s other video tools, such as Stories and live video, in addition to IGTV, to reach a wider audience.

You can make reels, or quick, entertaining videos, on Instagram. They’re ideal for companies in the creative sector (including fashion, cosmetics, and food) and are put to music.

However, Reels aren’t just for companies in the creative sectors; any company may use them to present their goods or services in a fresh, engaging way.

Reels are additionally simple to create and adjust because to features like editing and speed control.

7. Post-High-Quality Content

It should go without saying, but if you want to increase your Instagram follower count, it’s critical to create high-quality material. This calls for the use of lovely images, thought-provoking text, and beneficial hashtags.

You must post frequently on Instagram if you want to increase your following. That entails consistently publishing high-quality content, preferably more often than once per day. Quality is obviously more significant than quantity.

Don’t compromise quality in order to post more frequently.

8. Collaborate with Influencers

On Instagram, influencer marketing is a fantastic approach to expand your brand’s exposure. When you work with an influencer, their audience will be exposed to your brand, which could increase your following and number of clients.

9. Run a Contest or Giveaway

A contest or giveaway is a fantastic way to broaden your audience, boost interaction, and gain more followers. 

Additionally, since everyone enjoys receiving free things, your giveaway or contest is guaranteed to draw a lot of interest.

The ideal method to organize a giveaway or contest is to work with an influencer and provide a prize that is appropriate for your intended audience.

10. Buy Instagram Followers

Use pertinent keywords in your posts and captions in addition to hashtags. This will make it easier for users who are looking for certain keywords to find your content.

Find the finest Instagram follower buying site so you can reach your target market with high-quality, actual followers.


There are numerous approaches you may take when marketing on Instagram to connect with your target demographic. But with these ten suggestions, you may start strong and broaden your Instagram audience in 2023.


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