The Brand Identity Prism: Unveiling the Facets of Brand Personality
In a market where several products and services compete for consumers' attention, developing a strong and distinctive brand identity is crucial. A framework developed by marketing guru Jean-Nol Kapferer, the idea of a brand identity prism, offers a comprehensive and
Mastering the Art of Articulating Brand Advantages: A Comprehensive Guide
In today's intensely competitive business market, a brand must effectively explain its advantages to customers in order to gain their attention and loyalty. Creating a compelling narrative that highlights a brand's unique features, benefits, and capabilities can have a significant
Personal brand and it’s necessity for experts
Introduction Today, offering the most functional product or being a highly qualified specialist is not enough to be successful. You need to be close to people, have values and views similar to them, and first of all be an interesting
Guide to User Flow
The success and popularity of websites and applications depend on hundreds of factors. A lot of details affect the fact that users will come and use a digital product: a cool idea at the core, the well—coordinated work of programmers,
Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
Brand book, logo book and guideline: main differences
The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and
