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Tag: Brand book

September 4, 2023
The Brand Identity Prism: Unveiling the Facets of Brand Personality

In a market where several products and services compete for consumers' attention, developing a strong and distinctive brand identity is crucial. A framework developed by marketing guru Jean-Nol Kapferer, the idea of a brand identity prism, offers a comprehensive and

brand concept
August 31, 2023
Mastering the Art of Articulating Brand Advantages: A Comprehensive Guide

In today's intensely competitive business market, a brand must effectively explain its advantages to customers in order to gain their attention and loyalty. Creating a compelling narrative that highlights a brand's unique features, benefits, and capabilities can have a significant

personal brending
August 17, 2023
Personal brand and it’s necessity for experts

Introduction Today, offering the most functional product or being a highly qualified specialist is not enough to be successful. You need to be close to people, have values and views similar to them, and  first of all be an interesting

user flow guides
August 3, 2023
Guide to User Flow

The success and popularity of websites and applications depend on hundreds of factors. A lot of details affect the fact that users will come and use a digital product: a cool idea at the core, the well—coordinated work of programmers,

Brand Color
June 22, 2023
Brand Color Concept

Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a

July 21, 2022
Brand book, logo book and guideline: main differences

The brand story is the simplest interpretation of the brand book. Brand book guide consists of various elements to demonstrate the positioning, vision and mission of the product. During the creation of a brand book, a team of marketers and