We help to growth brand value
We will create your brand book that fully reflects the concept
of your business.
Brandbook: strategy,
brand positioning by CMCG
Trust professionals! Create your brandbook with
Concept Marketing and Digital Group
If you work on the concept of business and not invest money in advertising without meaning, then your brand will confidently
join the world market.
Positioning
Define the positioning of the brand: its target audience, uniqueness and difference from competitors. This will help create the image and offer of the brand.
Creative
Create a brand book from 0 that will affect sales. From brand history to advertising packages.
Strategy
Develop a brand strategy that will attract the attention of potential customers. A successful business development plan shapes the consumer’s consciousness and motivation to choose your product or service.
CMCG Brandbrook creation
Brand philosophy
Vision, mission, goals
Brand positioning
What is included in a marketing brand book? Business positioning. That is, the creation of a certain image in the minds of consumers. It doesn’t matter what your product, service or expert is.
Positioning itself will allow you to establish contact with the audience and build trust in your business. See and remember that after successful positioning you:
- form the values of the brand;
- create positive associations;
- prepare the product for business scaling.
Brand strategy
What is included in a marketing brand book? Business positioning. That is, the creation of a certain image in the minds of consumers. It doesn’t matter what your product, service or expert is.
Positioning itself will allow you to establish contact with the audience and build trust in your business. See and remember that after successful positioning you:
- form the values of the brand;
- create positive associations;
- prepare the product for business scaling.
Visual part
What is in the “bible” of the brand? Clear explanation of corporate identity: logo, colors, photos, fonts, etc. This is not just a book with pages to present to partners and forget. Brand books are an opportunity to identify a business, make it unique and recognizable in the market. By the way, successful brand books are the basis for effective sales.
“The logo doesn’t reflect the positioning of the brand, and the choice of color is unreasonable”. This is the case when the business is not coordinated. So the brand book is to preserve the integrity of the brand. Don’t have a step-by-step plan?
Write everything from 0 to implementation, but it is better to contact the team of marketers. You will not lose money and minimize reputational risks, but you will have a clear plan for your business.
Defined the mission of the brand, chose the identity of the business. The next step is a color palette. Color is the first association about a brand. For example, McDonald’s – red and yellow, Nike – black and so on. Identity as a brand style guide design. There must be clear arguments as to why this color reflects the values of your brand.
In addition, the brand voice will set you apart from the competition. This is how you greet the consumer, how you conduct the dialogue, in what tone. Usually, brands create special phrases, words to stand out in the market. This is one of the most effective methods of becoming a recognizable business. In particular, all those aspects are part of the corporate identity guide.
Corporate and advertising part
A big company is a big responsibility. Therefore, management must establish corporate governance. All this is prescribed in the corporate identity manual. The team of specialists determines the mechanism of control over management, involvement of partnerships, etc. Also form the functions of each member of the company and prescribe different scenarios of cooperation.
How to sell without losing money? Use the results you got from the corporate identity guide. Advertising is not about a good picture, but about quality visuals, successful offers and successful texts.
Choose Concept Marketing Communication Group team
Saving
time
A successful brand book takes from a month of time and work every day
Cost minimization
You don’t have a full idea of the brand without clear visualization, and it's all extra money;
Unique brandbook
A brand book is the creation of an exclusive business, and without it, it is a minimization of brand recognition.
Necessity of a interactive brandbook
Interactive brand books are more effective than printed ones. This way you will have a clearer understanding of the visual component of the business, you will feel better the positioning and the vibe that will come from the business. For example, the Apple brand book is an online brand manual. As accessible and concise as possible, it seems that you become a member of the Apple team for a moment.
Brandbook digital is the preservation of brand integrity and the first step in strategy development. Don’t have a step-by-step plan? Write everything from 0 to implementation, but it is better to contact CMCG branding team.
Deal with business
Our team creates unique brand book that attracts potential customers for:
CMCG team work with:
D
U
Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.
Edie Jamwel
CEO, MoverteWe made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.
O. N. Moloney
Operating partnerWir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.
Brown Herry
Brand manager, Danone
