- Conduct market, competitor, and niche research.
- Analyze the wants and characteristics of the audience.
- Test hypotheses using different creatives and advertising formats.
- Track KPI’s and only then correct the final SMM measures.
Facebook marketing
Concept Marketing and Communication Group provides facebook marketing for B2B and B2C clients
CMCG focuses on client's sales growth
Our facebook experts have reached hundreds of successful projects in different business spheres.
Reach your audience using Facebook.
Strategy
Facebook strategy based on work with following branches: research of audience and competitors, setting goals for campaign, account audit, content plan, determination of ads strategy.
Audience
Work in facebook means to know your audience properly. While working with your account you should know its portrait.
It’ll help to make proper content plan and to provide correct advertising campaign.
Result
Before project starts, we agree all our KPIs and parameters with the client. We take into account only those parameters that are necessary to measure the effectiveness of a facebook campaign.
Facebook advertising with CMCG
Facebook provides great opportunities for business promotion. This platform is the leader in terms of the number of users with higher education, and traditionally it combines solvent professionals and high-level experts. Facebook’s share of the digital advertising market is close to 20%. Thus, it is overtaken only by Google. And after that, you still doubt whether it is worth promoting on Facebook?
The CMCG complex digital marketing agency would become your reliable guide to the world of Facebook advertising solutions. Our team of specialists has great experience in the fields of content marketing and online business promotion. We know how to manage a business page on Facebook, to find your audience and submit the benefits of a product in order to increase website traffic, sales and brand popularity.
Our 10+ years of experience in content and social media marketing in conjunction with targeting allows us to create effective Facebook campaigns for B2B businesses, individual entrepreneurs, IT technologies, marketplaces, and e-commerce projects.
The CMCG digital agency starts any Facebook promotion with goals and objectives that need to be achieved with the help of targeted ads. It can be a brand strategy—where it is important to get large coverage; it can be a loyalty strategy—where it is necessary to better interact with the audience, or lead generation and sales.
5 Reasons Your Company Needs Facebook by CMCG
We figured out that Facebook is the world’s #1 social media platform. Let’s take a closer look at each of the benefits of using Facebook and its ad network.
Reason 1: The high quality of the audience
Unlike entertainment social networks, where the emphasis is on games, music, movies, and advertising, Facebook is designed for progressive Internet users who value quality content and intellectual or business communication. It's the perfect platform to connect with your customers and help improve your B2B sales too.
Reason 2: Continuous development
Facebook is constantly being modified and updated. There are new features that allow you to promote your product more efficiently. Algorithms are improving all the time for better outreach, better targeting, and better conversions. New opportunities for analytical and posting functionality appear for increasing the results of your business goals.
Reason 3: Deep targeting data rich
One of the main advantages of Facebook advertising is that the platform is very rich in data. You can microtarget the audience that best suits your business. Facebook has a meticulous level of detail that allows you to narrow down the demographics for every ad you run. Businesses can create ads to narrow down their target audience to segments using settings for gender, age, spoken language, education, job title, income, political affiliation, and interests.
Reason 4: Strong analytics
Facebook analytics does not only allow you to access certain data but also directly affects the decision-making process. You can deeply understand the user behavior on a business page and their reaction to various types and formats of advertising. Charts, graphs, and other visual materials are used for the productive perception of information for data-driven decisions.
Reason 5: Accessibility for any type of business
Facebook advertising is available to almost all businesses and entrepreneurs. Whether big corporations or small businesses benefit equally from Facebook Ads. And since the entire advertising system exists on Facebook, all it takes is a Facebook page or an "advertiser" role for an existing page. There are no long procedures for budget control or difficulties in connecting Ads Manager.
Choose right strategy whith CMCG
Before an ad is created, there’s a need to define business goals. To choose the right goal, you must understand what results you want to achieve. Here the CMCG team enters the arena: we help to realize whether it is worth using paid Facebook opportunities and how it can improve deals’ conversion.
A significant part of your new Facebook strategy should focus on engagement, interaction, and increasing the ROI of each post, instead of just broadcasting your news. Targeting ads should complete the total position of the brand on Facebook. We also provide retargeting services, where ads are shown only to those people who are in the database of the advertising service and have already visited your site.
To identify the needs of your business and choose a Facebook advertising strategy, we:
In the process of the ad’s launch, we fully accompany your company in terms of design and content. We work not only on ads, but also on organic promotion and improving the business page.
We work with
Our experts has 15+ years of successful experience with different types of projects. Among them you can find following business:
CMCG team work with:
With a well-developed strategy and a team of specialists from CMCG marketing agency, you will get the expected result!
D
U
Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.
Edie Jamwel
CEO, MoverteWe made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.
O. N. Moloney
Operating partnerWir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.
Brown Herry
Brand manager, Danone
