We create trends in illustration
Our team works in illustration for advertising campaigns and other projects.
You can see our results in portfolio
Illustration
Concept Marketing and Communication Group
is one of the most prominent illustration agencies
Conception
We work on the visual concept before developing illustrative images. Each image is created separately for advertising, social networks, printing, etc.
Storylelling
Unique stories and images are at the heart of creating visual materials. Before creating visuals, our team is seriously working on the communication component of the image.
Visuals
Team of designers from Concept Marketing and Communication Group creates high-quality visual images that are positively perceived by target audience.
Why business needs illustration
Long texts without illustrations are not about sales, but about the loss of customers. Today, modern illustration is one of the methods of marketing. Increasingly, people perceive visuals more easily than text messages. Long texts have moved to a specialized format, and visuals have become the basis for advertising. Who is working on the visual part?
Why you need an illustration agency like CMCG
- Interest. Successful visuals attract the attention of potential customers.
- Recognizability. Visual strategy shapes the competitiveness of the brand in the market.
- Sales. Quality content affects the psychology of the consumer.
CMCG illustration services:
Advertising
How are illustrations related to sales? It’s very simple: visuals are used in advertising. Illustration of ads, or rather, banner illustration is 60% of the success of advertising. If you choose a visual, the description on the banner may not be necessary.
Such illustrations should reflect the concept of the brand: its mission, vision, positioning and development in general. This is exactly what the illustration agency is working on.
Educational
The function of illustration is not just to interest or entertain a potential buyer. A well-thought-out visual strategy can have an educational role: to tell about the brand, to give useful information through infographics, to motivate people to learn something new.
CMCG can turn complex terms and processes related to your brand into a simple illustration. Why is this the best option? Then the potential customer will more easily perceive the information and remember your brand.
Social Media
Illustrations in SMM: visual techniques in social networks
Were it not for online sales, most businesses would not have started in the market. There are many tools to effectively increase online sales. In particular, social media illustration is the most effective method of promoting business on social networks.
Popular are 2d illustration and 3d vector illustration. It is the ability to bring the buyer closer to reality: to convey the realism of a certain object in order to motivate a person to buy. Illustration is most often used when launching targeted advertising on a Facebook or Instagram profile. Brands also order illustrations to create a profile style that will distinguish them from competitors.
Packaging
If the brand does not worry about packaging, it will be more difficult to return its customers. What are the methods? Promotions, discounts or raffles. However, sales can be cost-effective. Exclusive packaging is one of the formats of attracting consumers.
The combination of corporate colors, logo, and comfortable package size form brand loyalty. Have you heard that some brands buy purely because of packaging, because it is unique? Such cases once again confirm that packaging design is very important in business development.
3D illustration
Each illustration is not just a picture, but a concept and creation of an image about a product or a brand in general. CMCG illustrators will create design from modeling to composition. Some information about the product from you, the idea and its implementation from us.
This format of illustration will facilitate the acquaintance of the buyer with the business. In addition, 3D illustrations is the ability to influence human psychology through bright colors, shape and movement.
Fashion
How often have you noticed that the brand’s style is not interesting, the illustrations don’t convey the concept of business or the colors are completely inappropriate? It’s about the relationship between marketing strategy and the visual.
When there is no positioning, no mission, there is chaos in the visual strategy. What your brand looks like online is about “business fashion”. The color of your logo can create a trend that everyone will follow.
Therefore, it is important to know global trends, use it in strategy and be “fashionable” among your competitors.
Publishing
Booklets, flyers or business cards are a format of advertising that is still in demand. In addition, there are publications in business magazines, online newspapers or thematic publications. All this is part of the marketing strategy that forms the image of the brand.
Millions of users will not remember you without a quality picture. It is web designers and illustrators who work to make your brand look successful on various promotion platforms. So, do we make your brand recognizable in the market or do we develop only on Instagram?
When should you choose a CMCG team
- Your visual looks cheap.
- You have long planned to launch a strategy, but a team of marketers is delaying deadlines.
- You're afraid that the development plan will not work.
There are many fears and reasons why most people abandon marketing agencies. Choose those who have successful cases, many years of experience and skills that will help create a visual that will sell your brand.
CMCG illustration team is about a risk-free result: we will develop a visual that will convey the concept of the brand; create a visual strategy that will make your brand recognizable in the market. No empty promises, and the result for the first month of work.
How illustration will help your business: concept illustration
As the practice of global brands shows, web illustrations attract the attention of the buyer. It tells the story of the brand, reflecting the values and positioning of the business. Remember the hero with the mustache on the pack of Pringles chips? This is the case when the illustrators created a character-association of the brand. The hero is an additional emotion, a memory of business. This is not just a fictional hero, but one who reflects the narratives of the brand.
Commercial illustrations are created for business competitiveness. These are corporate colors, logos, brand missions, which were added to one picture. In addition, a successful technical illustration affects brand awareness. This includes individual styles that stand out in the global market.
CMCG illustration team is about a risk-free result: we will develop a visual that will convey the concept of the brand; create a visual strategy that will make your brand recognizable in the market. No empty promises, and the result for the first month of work.
Business illustration for your brand
If we talk about business illustration, it is a good step to develop a marketing strategy. Thus, the brand attracts more potential customers, projects a positive image and becomes recognizable in the market.
What should you do? Invest in marketing and want to scale the brand, then an illustrator agency like CMCG is a good contribution to future sales. Create illustrations for:
CMCG team work with:
From specific objects to holistic characters that will reflect the brand. It is important to know what you want to convey through the illustration: positioning, proving the value of the product, and so on. Only then such a visual format will lead you to sales.
D
U
Guys are really cool. We got an excellent result. A good, well-coordinated team that works wonders.
Edie Jamwel
CEO, MoverteWe made an incredibly cool project with this team. They do more than what we asked for.
Our project brand has become the best in our holding. Thank you for doing your work with love.
O. N. Moloney
Operating partnerWir arbeiten mit der Agentur seit mehr als 3 Jahren zusammen, es gab viele verschiedene Momente in unserer Arbeit. Ich möchte das hohe Niveau und die Qualität der Arbeit, die Pedanterie der interagierenden Mitarbeiter hervorheben.
Brown Herry
Brand manager, Danone
