Green Marketing and Why Every Brand Needs It
Introduction There are trends that have appeared and faded like a flash, there are situational ones — as long as the event lives, they live too. And there are life-long trends, and we are sure that the trend for environmental
Guide to Empathetic Marketing
How can you communicate with people in the digital age when they spend five hours a day on their phones? How can you pique their attention so they will buy from you? Empathy is the solution. We all smile, cry,
What is CJM and why everyone should use it
Companies don't always think about which way a customer goes to purchase a product or service. What problems he faces, what he lacks, and what he feels on the way to purchase. This is all connected in a complex and
Email marketing for small businesses: what is the advantage and how to set it up?
Email marketing is often associated with large and medium-sized businesses that have large client bases and serious budgets. In fact, email newsletters are an affordable and effective communication tool for small companies as well. With moderate investment, they bring a
Trifold brochures
When it comes to traditional print marketing, people first think of brochures. No matter how popular digital marketing becomes, we can’t deny the importance of printed material. Well-designed booklets and brochures can even turn into collectibles. They are a great
Сompetitive analysis
The purpose of competitive analysis is to get a better understanding of the products, sales, and marketing strategies of your major competitors. A competitive market analysis can help companies implement stronger business strategies, defeat competitors, and gain market share. Let’s
The importance of communication strategy
A company's communication strategy is the road map used to achieve its commercial goals and turn its product or service into a household name. It is crucial for businesses to have a solid method of internal and external communication. Negative
Which strategy suits your brand: TikTok promotion
Short videos where teenagers dance, have fun and record it all on their phones. This platform was taken so lightly a few years ago. Nowadays TikTok has become one of the tools for business promotion. From big to small brands.
Marketing in business strategy
Marketing is one of the most important branches of the company's overall strategy, one of the important elements that is aimed to create and bring the goods and services that meet only consumers needs. "Marketing" has many definitions, but they
