How can Ansoff Matrix grow your Business?
From our huge experience, we know that many owners and managers, thinking about the ways of their company’s development, intuitively use Ansoff’s growth strategy matrix. Let’s talk about it so that its use becomes conscious. This will create the basis
Guide to Associated Conversion
The value of each user contact should be tracked because of this Visit the website and place an order; this is the perfect example of user behavior from a commercial standpoint. But these situations are uncommon. People typically take a
Green Marketing and Why Every Brand Needs It
Introduction There are trends that have appeared and faded like a flash, there are situational ones — as long as the event lives, they live too. And there are life-long trends, and we are sure that the trend for environmental
10 Techniques to increase your Instagram reach
As an online retailer, you are aware that social media is an effective strategy for expanding your consumer base and building your brand. And although there are numerous social media platforms available, Instagram is one of the most well-liked (and
The Art of Call-to-Action
The most important element of the landing page is Call to action (CTA) as it motivates the user to action the way you expect him to. Therefore, the more effective the CTA, the more effective it is. A page with
Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
Guide to Empathetic Marketing
How can you communicate with people in the digital age when they spend five hours a day on their phones? How can you pique their attention so they will buy from you? Empathy is the solution. We all smile, cry,
What is CJM and why everyone should use it
Companies don't always think about which way a customer goes to purchase a product or service. What problems he faces, what he lacks, and what he feels on the way to purchase. This is all connected in a complex and
Proven ways to increase reel views
In the past two years, Instagram has been focusing on short videos. All the tools to shoot and edit videos: filters, effects, music libraries are available on the social network. But even high-quality and interesting Reels can be left without
6 Strategies for Creating ChatGPT efficient prompts
Introduction What is the best way to interact with ChatGPT? There is no right or wrong way to communicate with this machine learning-based tool. You can really write to him at all costs and get specific results. However, there are
