Cognitive Distortion in Branding: The Psychology Behind Brand Perception
Introduction In the field of marketing and branding, it is essential to comprehend consumer psychology in order to develop successful and memorable brands. The psychological idea of cognitive distortion is important in understanding how people interact and perceive brands. The
Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers
A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of consumer awareness that precede a purchase. Indifference, awareness, comparison, decision, and purchase are the five steps in the theory. 1. Disinterest When a customer
Benefits of Customer-Centricity in business
Today it’s difficult to find a company that says it doesn't care about its customers. Customer care has become a mantra for businesses. However, there are much fewer companies in which it actually presents. In business, when considering customer relationships,
Five common mistakes of brand positioning
A brand can bring recognition and loyalty to a company if it is designed correctly Branding is the process of creating a sustainable image of a company in the eyes of consumers. It includes building communication with the target audience,
The Occam’s Razor Principle in Design: Simplicity as the Ultimate Sophistication
Introduction In the world of design, where creativity knows no bounds, the Occam's Razor principle stands as a guiding light. This timeless philosophical concept, attributed to the 14th-century logician and theologian William of Ockham, posits that when faced with multiple
The Brand Identity Prism: Unveiling the Facets of Brand Personality
In a market where several products and services compete for consumers' attention, developing a strong and distinctive brand identity is crucial. A framework developed by marketing guru Jean-Nol Kapferer, the idea of a brand identity prism, offers a comprehensive and
Mastering the Art of Articulating Brand Advantages: A Comprehensive Guide
In today's intensely competitive business market, a brand must effectively explain its advantages to customers in order to gain their attention and loyalty. Creating a compelling narrative that highlights a brand's unique features, benefits, and capabilities can have a significant
Why do girls want Dyson? The power of brand
Introduction Certain brands in the realm of consumer goods have an almost hypnotic allure that transcends their practicality and elevates them to status symbols. Dyson is one such company that has won the hearts of many people, especially ladies. Dyson,
Pros of Working with Nanobloggers: Leveraging the Power of Micro-Influence
In the ever-evolving landscape of digital marketing, businesses are continually seeking new and innovative ways to connect with their target audiences. One such strategy that has gained prominence in recent years is collaborating with nanobloggers. These individuals, who possess a
The Vital Importance of the First 1,000 Followers
In the realm of social media and online presence, the journey of building a following can be likened to a grand expedition, where each follower is a significant milestone on the path to success. The first 1,000 followers, in particular,
