Incentive traffic and how to work with it
What is Incentive Traffic? Incentive traffic is a way to attract users by encouraging the commission of a targeted action. For example: - find the site in the search and click on the links from the output; - leave a
When to use Cluster Analysis
Cluster analysis is a method of analysis in which objects are divided into groups according to important criteria. A simple example: products are arranged in rows in a supermarket, and each is signed — "vegetables", "meat", "cereals" and beef will
The Importance of Merch for Brands
Briefly about the merch market Merchandising is thought to have its roots in the United States. An emblem given out at the close of the 18th century to commemorate George Washington's election served as its first indication. But with the
Why monitor competitors’ prices
Most customers base their decision on a product's price when selecting one with similar qualities. An online store owner must research the prices of comparable products from other vendors in order to give a competitive price. Today, we'll discuss keeping
Empathy Mapping in Design Thinking
Introduction An ordinary product team relies on the user and his experience in its decisions. To do this, they conduct research, interviews, usability testing, surveys, collect feedback from technical support and sales, read articles and third-party research. All of them
What Is a Research Design | Types, Guide & Examples
A research design is a plan for employing empirical data to address your research issue. Making decisions about the following factors is necessary to create a research design: - your overall research goals and methodology;
Power of native Advertising
Introduction Nowadays people have adapted to annoying advertising and stopped noticing it. On the Internet, this protective mechanism has expressed itself in the phenomenon of banner blindness – when browsing websites, we do not pay attention to advertising. A similar
The 7 principles of design
What are the tenets of design? Design principles are key guidelines that should direct your creative process and aid in the production of visually appealing work. A broad understanding of what "looks good" in design and what the human brain
Using clickbait in marketing
It is difficult to avoid headlines that motivate you to click on them to go to the page on the Internet. "The actress lost 40 kg. She uses…" and other baits. Even if the name seems silly, curiosity does not
Tone of Voice on Social Media
Introduction In the modern world, social networks have become an essential part of our daily life. We spend a lot of time in them, exchanging news, photos, and opinions. For brands, social networks open up huge opportunities for promotion and
