Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
Guide to Empathetic Marketing
How can you communicate with people in the digital age when they spend five hours a day on their phones? How can you pique their attention so they will buy from you? Empathy is the solution. We all smile, cry,
What is CJM and why everyone should use it
Companies don't always think about which way a customer goes to purchase a product or service. What problems he faces, what he lacks, and what he feels on the way to purchase. This is all connected in a complex and
Proven ways to increase reel views
In the past two years, Instagram has been focusing on short videos. All the tools to shoot and edit videos: filters, effects, music libraries are available on the social network. But even high-quality and interesting Reels can be left without
6 Strategies for Creating ChatGPT efficient prompts
Introduction What is the best way to interact with ChatGPT? There is no right or wrong way to communicate with this machine learning-based tool. You can really write to him at all costs and get specific results. However, there are
Building a Brand platform
Not all companies that sell the same or similar products are equally successful. Some of them are known in all countries of the world, and many others are known only by a small group of people in a certain area.