Guide to User Flow
The success and popularity of websites and applications depend on hundreds of factors. A lot of details affect the fact that users will come and use a digital product: a cool idea at the core, the well—coordinated work of programmers,
The Importance of Merch for Brands
Briefly about the merch market Merchandising is thought to have its roots in the United States. An emblem given out at the close of the 18th century to commemorate George Washington's election served as its first indication. But with the
Green Marketing and Why Every Brand Needs It
Introduction There are trends that have appeared and faded like a flash, there are situational ones — as long as the event lives, they live too. And there are life-long trends, and we are sure that the trend for environmental
Brand Color Concept
Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a
Building a Brand platform
Not all companies that sell the same or similar products are equally successful. Some of them are known in all countries of the world, and many others are known only by a small group of people in a certain area.
Guideline
A guideline is a technical document with a detailed description and rules for using elements of a company's corporate identity. It tells how to put into practice the visual attributes of the brand: logo, colors, fonts. Brandbook, Logobook and Guideline:
12 tendencies of pack design in 2023
Pack design - what is it? Pack design is the process of creating product package vision and appearance, its purpose is to attract clients and promote sales. It includes the layout, shape, coloring and resources used in the packaging, and
What Is A Brand Identity And Why You Need It?
It is very important for any company to create a certain image in the minds of consumers. For a brand to be recognized, it is not enough to make a good product or spend a lot of money on advertising.
Brands in a crisis and thinking long term
An effective business component is a brand. If there is a successful image of the company, a successful promotion strategy, then the brand helps the business go through the crisis without major financial and reputational losses. It happens that the
Brand identity development
What is brand identity? It's what your brand is. This includes your positioning, values, and overall company personality. One of the first steps to product promotion is the development of branding graphic design. At this stage, you design the logo,
