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Tag: Brand identity

user flow guides
August 3, 2023
Guide to User Flow

The success and popularity of websites and applications depend on hundreds of factors. A lot of details affect the fact that users will come and use a digital product: a cool idea at the core, the well—coordinated work of programmers,

Merch for Brands
July 25, 2023
The Importance of Merch for Brands

Briefly about the merch market Merchandising is thought to have its roots in the United States. An emblem given out at the close of the 18th century to commemorate George Washington's election served as its first indication. But with the

Green Marketing
July 5, 2023
Green Marketing and Why Every Brand Needs It

Introduction There are trends that have appeared and faded like a flash, there are situational ones — as long as the event lives, they live too. And there are life-long trends, and we are sure that the trend for environmental

Brand Color
June 22, 2023
Brand Color Concept

Colors in branding The KISSmetrics analytical service conducted an interesting study, according to which 85% of consumers prefer products of certain brands, focusing on their color. For this, we can say "thank you" to associative thinking, thanks to which a

how to build a brand planform
June 6, 2023
Building a Brand platform

Not all companies that sell the same or similar products are equally successful. Some of them are known in all countries of the world, and many others are known only by a small group of people in a certain area.

how to create a guideline
May 26, 2023
Guideline

A guideline is a technical document with a detailed description and rules for using elements of a company's corporate identity. It tells how to put into practice the visual attributes of the brand: logo, colors, fonts. Brandbook, Logobook and Guideline:

pack design
April 18, 2023
12 tendencies of pack design in 2023

Pack design - what is it? Pack design is the process of creating product package vision and appearance, its purpose is to attract clients and promote sales. It includes the layout, shape, coloring and resources used in the packaging, and

July 21, 2022
Brands in a crisis and thinking long term

An effective business component is a brand. If there is a successful image of the company, a successful promotion strategy, then the brand helps the business go through the crisis without major financial and reputational losses. It happens that the

July 19, 2022
Brand identity development

What is brand identity? It's what your brand is. This includes your positioning, values, and overall company personality. One of the first steps to product promotion is the development of branding graphic design. At this stage, you design the logo,