12 tendencies of pack design in 2023
Pack design - what is it? Pack design is the process of creating product package vision and appearance, its purpose is to attract clients and promote sales. It includes the layout, shape, coloring and resources used in the packaging, and
Google Ads: what is it and how to start?
Google Ads is contextual advertising that any company can do, no matter how popular the company is. It helps you drive potential customers to your website by displaying the ads on Google partner pages. What is Google AdWords AdWords is
8 triggers that make us buy
Deal of today is “Buy two cocktails, get one free!” Will you go for it? Intrigued from the start of the article? That’s how we decided to present to you a new topic about the Octalysis system, developed by American
Google Passage Ranking: what is it and what has changed since its launch?
Google Passage Ranking is a search engine algorithm update that allows Google to understand and rank individual passages of a webpage rather than just the entire page. The goal of this update is to provide more accurate and relevant search
How a SEO Specialist Can Help in Website Development?
As we all know Hell is paved with good intentions. The good intention to transfer a site to a good Content management system (CMS) can lead to search engine optimization hell. Positions, traffic and conversions are lost. To avoid this,
Short videos and loyalty
Short videos bring the most loyal customers to brands. Imagine going for shopping and looking at the same red dress over and over again. You loved it from the first sight, but the price was too high. The dress is
How to build a marketing funnel through short videos?
Instagram is no longer going to promote Reels, YouTube has put short videos in the general feed, and TikTok has become less attracting. Does this mean that short videos will be watched less? Isabel Plotkina, an expert in integrated strategic
Contextual advertising
Contextual advertising is a type of online advertising that targets users based on the content they are currently viewing or searching for. It uses algorithms to analyze the context of a webpage and displays relevant ads to the user. This
AI in marketing
In the past few years, one digital marketing tool with almost limitless potential is gaining continuously more popularity. Artificial intelligence (AI) is fast becoming the digital marketing landscape. As companies realize the value of taking the lead in a competing
Call tracking
What is call tracking? Call tracking is a call tracking system that captures incoming calls, shows which ads the user saw before calling the company, and helps analyze the effectiveness of traffic channels. Call tracking is based on a chain
