When to use Cluster Analysis
Cluster analysis is a method of analysis in which objects are divided into groups according to important criteria. A simple example: products are arranged in rows in a supermarket, and each is signed — "vegetables", "meat", "cereals" and beef will
The Importance of Merch for Brands
Briefly about the merch market Merchandising is thought to have its roots in the United States. An emblem given out at the close of the 18th century to commemorate George Washington's election served as its first indication. But with the
Empathy Mapping in Design Thinking
Introduction An ordinary product team relies on the user and his experience in its decisions. To do this, they conduct research, interviews, usability testing, surveys, collect feedback from technical support and sales, read articles and third-party research. All of them
Using clickbait in marketing
It is difficult to avoid headlines that motivate you to click on them to go to the page on the Internet. "The actress lost 40 kg. She uses…" and other baits. Even if the name seems silly, curiosity does not
How can Ansoff Matrix grow your Business?
From our huge experience, we know that many owners and managers, thinking about the ways of their company’s development, intuitively use Ansoff’s growth strategy matrix. Let’s talk about it so that its use becomes conscious. This will create the basis
Guide to Associated Conversion
The value of each user contact should be tracked because of this Visit the website and place an order; this is the perfect example of user behavior from a commercial standpoint. But these situations are uncommon. People typically take a
Green Marketing and Why Every Brand Needs It
Introduction There are trends that have appeared and faded like a flash, there are situational ones — as long as the event lives, they live too. And there are life-long trends, and we are sure that the trend for environmental
The Art of Call-to-Action
The most important element of the landing page is Call to action (CTA) as it motivates the user to action the way you expect him to. Therefore, the more effective the CTA, the more effective it is. A page with
Guide to Empathetic Marketing
How can you communicate with people in the digital age when they spend five hours a day on their phones? How can you pique their attention so they will buy from you? Empathy is the solution. We all smile, cry,
What is CJM and why everyone should use it
Companies don't always think about which way a customer goes to purchase a product or service. What problems he faces, what he lacks, and what he feels on the way to purchase. This is all connected in a complex and
