September 12, 2023
Ben Hunt’s Ladder Theory: A Guide to Understanding Your Customers
A marketing framework called Ben Hunt's Ladder Theory aids companies in comprehending the many levels of consumer awareness that precede a purchase. Indifference, awareness, comparison, decision, and purchase are the five steps in the theory. 1. Disinterest When a customer
September 11, 2023
Benefits of Customer-Centricity in business
Today it’s difficult to find a company that says it doesn't care about its customers. Customer care has become a mantra for businesses. However, there are much fewer companies in which it actually presents. In business, when considering customer relationships,
