Visual identity for chain store BrandStore.
Client
The retail store company. The CMCG team has been working with them for the first time. Professional marketer, clear terms of reference, prompt communication.
Goal
- to provide a comprehensive visual identity
- to create an emotional impression
- to inform about the nature of the brand and services/products offered
- to unify different aspects of a business through consistent visuals
Solution
We also ensured that all of our visuals were consistent with the brand’s messaging and values, which helped to strengthen brand awareness and recognition.
To measure the success of our campaign, we tracked various metrics such as website traffic, social media engagement, email open and click-through rates, and leads generated. We analyzed this data regularly and made adjustments to our strategy as needed to ensure that we were meeting our goals.
Overall, our multi-channel advertising campaign was a comprehensive and effective approach to promoting international accreditation and increasing interest among potential customers. By utilizing a variety of channels and developing a strong visual identity, we were able to reach a wider audience and generate positive results for our client.
Result
Despite the tight deadline, we were able to complete all aspects of the multi-channel advertising campaign efficiently and effectively. Our team worked tirelessly to ensure that every detail was executed with precision and care, while still meeting the client’s timeline.
We understood the importance of delivering high-quality work within a short timeframe, and we made it our top priority to meet the client’s expectations. Throughout the project, we maintained open communication with the client, providing regular updates on our progress and seeking feedback to make any necessary adjustments.
Despite the challenges we faced, we remained focused and committed to delivering exceptional results. In the end, our efforts paid off, as the client remained satisfied with the outcome of the campaign. They saw a significant increase in website traffic, social media engagement, email open and click-through rates, and leads generated. The client also reported an increase in overall brand awareness and recognition, which was a key goal of the campaign.
Our ability to deliver high-quality work within a short timeframe was a testament to our team’s expertise and dedication. We take pride in our work and are thrilled to have helped our client achieve their goals. We look forward to working with them again in the future and continuing to deliver outstanding results.
DATE
2021Client
BrandStore UK
Related Project
Complex work
For several years we have been creating creative and effective visuals for a leading coffee brand.