An integrated approach to work has helped to create an interesting and concise version of a product. The concept of this line was reflected in the logo developed by the CMCG marketing team. It has the shape of a drop, which reminds the buyer of the naturalness of the brand. Also, the premium of the product can be seen in a special font. Eco-themed on the label: green gradient combined with golden elements and white flowers.

The most interesting process was the development of a slogan that reflected the value of rapeseed oil as well as vegetable characters. The result of the advertising strategy showed that they have become a recognizable symbol of the company in the market. Based on this promotion, marketers developed interesting POS-materials for stoppers, promotional stands, etc.

The CMCG agency team has developed a creative strategy as well as a communication plan with the consumer. That is, our team has created a new format of promotion for the brand based on the analysis of the target audience and the demand situation. We managed to develop a step-by-step action plan for promotion on social networks, search engines, etc. In addition, part of the work was focused on a PR campaign in Dubai, which helped to promote a new product.