With an integrated approach to work, we have been able to create an interesting and concise version of the brand’s key visuals thanks to our integrated approach. A number of channels have successfully used the developed visuals, including the following:

– to reach a large audience online and engage with the target audience our team used Digital channel: Internet advertising (banners), Social networks;

– to capture the attention of users and increase engagement with the brand and create an emotional connection with the audience we chose video for social networks and for outdoor screens;

– Out-of-home advertising: billboards, citylights, posters did well to increase visibility, target specific audiences, and reinforce the brand message;

– Retail branding: development of a design concept for a secondary placement, wobblers and mobiles was a great help in a crowded retail environment to differentiate a product from its competitors and make it stand out to consumers.

As a result of the advertising strategy, the key visuals have become recognizable symbols of the company on the market as a brand with which consumers are more likely to associate the company.