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Visual identity development, digital advertising campaign for lead generation

Client

GAES Window Repairs offers reliable wood window repair, glass replacement, and hardware replacement services in Wisconsin. They proudly serve the following counties:

  • Kenosha County
  • Milwaukee County
  • Ozaukee County
  • Racine County
  • Washington County
  • Waukesha County

Visit website at www.GaesRepairs.com for more information. Trust the experts at GAES Window Repairs for all your window and patio door needs!

Goal

  1. Establish a strong brand identity that resonates with the target audience;
  2. Understand the target audience, their needs, preferences, and behaviors
  3. Allocate sufficient resources for marketing activities, including advertising, digital marketing campaign and bring new customers

Solution

Having had a fruitful discussion about the client’s requirements and having completed a complex market research, CMCG experts agreed on  logo and business cards concept. The idea of the Logo was to combine the name of the company “GAES” (Great And Excellent Service) with the main activity of the company – windows repair. Letter “A” in the name is associated with a house roof with a window inside.

Using a creative and professional approach we also made a unique car branding design to help the company be recognizable. In the end, our team launched two advertising campaigns using Google ads to attract new clients with a new brand look. 

Result

Our team conducted a complex analysis. New branding identity and professional car design were created to set it apart from competitors. 

To bring new customers we proceeded with digital promotion on Google Ads. As a result of the search advertising campaign 162 new clients placed orders, and banner advertising brought 51 more clients.  

The client remained extremely satisfied with the results and how our team worked so now CMCG has another loyal customer.

Create your project
  • DATE
    2023
  • Client
    GAES Window Repairs
GAES LOGOTYPE GAES branding ads GAES branded uniform GAES - brand visual GAES cards GAES branding GAES banner ads

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